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Blog
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How Data Analysis Can Help You To Improve The Investor Experience
The more you know about your investors the better, as it allows you to personalise communications and take into account […]
Blog
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Does Covid-19 Mean That Digital Fund Marketing Is The New Normal?
The simple answer to this questioning is, yes – the pandemic means that all fund marketing has been pushed into […]
Blog / Product
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ProFundCom Releases Latest App::Data Room
ProFundCom has released it’s latest app that provides data room functionality. The app allows a client to access all documents […]
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The Month in Digital Marketing for Finance – January 2021
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
Blog / Sentiment
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What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in December 2020?
The chart below shows the sentiment across the main financial sectors in December 2020. The general trend for December was […]
Blog
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How To Use Automation To Improve Investor Communication
Perhaps the biggest factor in using automation improve investor communication is the ability to create unified, cross-channel reporting. Develop a […]
Blog
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How Can A Fund Marketing Team Use A CRM To Help Sales?
For fund marketing engagement data to be truly effective, you need to use a platform within your CRM that tracks […]
Blog
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How Can A Fund Marketing Team Use A CRM To Help Sales?
In fund marketing, the ultimate purpose of a CRM is to provide pertinent information to sales, through analysis data that […]
Blog / White Papers
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How Can Funds Use A CRM To Raise And Retain Assets?
Fund marketing has gone digital. This hasn’t happened overnight – it’s a long trend that has been sent into overdrive […]
Blog
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How Important Is The Digital Experience To Millennial Investors?
That question can be answered with one word – very. And how fund marketers address the issue of digital experience […]
Blog / Events
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REPLAY::Fund Marketing 2021; Lessons From 2020 and Your 2021 Toolkit
REPLAY::Fund Marketing 2021; Lessons From 2020 and Your 2021 Toolkit 2020 has undoubtedly been a year that we won’t forget […]
Blog
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How Can You Use A CRM To Demonstrate Fund Marketing ROI?
In short, you can use a CRM to demonstrate fund marketing ROI by showing key data metrics that make a […]
Blog / Events
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REPLAY::Eight Ways Investment Managers Should Be Using Digital Marketing Right Now – Part 1
REPLAY::Eight Ways Investment Managers Should Be Using Digital Marketing Right Now – Part 1 The pandemic has structurally changed the […]