Blog

The Rise of Email Clents 2010 to 2020 in Financial Services

With 97% of people preferring to receive fund communications via email, we looked at how email client adoption has changed […]

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Blog

What Is The Most Important Aspect Of Investor-Centric Fund Marketing?

Investor-centric fund marketing means treating each one of your investors as an individual and guiding them through the whole process […]

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Blog

Sentiment Analysis and ProFundCom

Sentiment analysis is the interpretation and classification of emotions (positive, negative and neutral) within text data using text analysis techniques. […]

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Blog / Product

Product & Service Notification 11th July 2020

As a user of the ProFundCom platform, we want to notify you that there have been some changes to the […]

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Blog

Zoom Is Dead – Long Live Email (At Least for Fund Marketing)

A lot’s changed in lockdown. At the start of the year, nobody predicted that going to the shop would soon […]

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Blog

How Important Is Email In Fund Marketing?

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Blog

Good News For Fund Marketing Teams – Email Rides Again…

A lot’s changed in lockdown. At the start of the year, nobody predicted that going to the shop would soon […]

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Blog / Events

REPLAY::Is Digital Marketing the New Normal for Hedge Funds?

When travel is restricted or your funds are underperforming does your firm take a more proactive approach to digital marketing? […]

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Blog / Events

REPLAY::ProFundCom Webinar::Five Ways to Raise AuM Using Data Science in Your Digital Marketing

We’ve reached a new era in the digital world – especially if you are working in financial services. The way […]

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Blog / Sentiment

What Is the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in June 2020?

The aim of this service is to help our clients and fellow marketers in finance use the latest AI and […]

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Blog

The Month in Digital Marketing for Finance – July 2020

The ProFundCom team have curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

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Blog

How To Use Fund Marketing Metrics In A Post-COVID World

Your metrics – how you measure success – is a major part of sales and marketing. You must measure your […]

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Blog

How To Use Fund Marketing Reporting In A Post-COVID World

With fund marketing reporting, you must ensure you report on factors that can make a real difference to your sales […]

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Blog

How To Boost Communication Between Fund Marketing And Sales Teams In A Post-COVID World

The entrenched nature of so many sales and marketing teams in the funds sector, where each works as a separate […]

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Blog

Does Personalisation Work In Fund Marketing Emails?

Personalisation can work wonders in fund marketing emails, as it suggests to the recipient the content is exclusively for them. […]

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Blog

How To Use Fund Marketing Personas In A Post-COVID World

Marketing personas are vital, as they tell you what you need to know about those you are targeting with your […]

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