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Blog / Events
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REPLAY::Email Marketing 101: What Every Fund Needs to Know
REPLAY::Email Marketing 101: What Every Fund Needs to Know Since the pandemic struck, we’ve been busy helping small and mid-size […]
Blog
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Does A Client Profile Help With Effective Blog Marketing For Funds?
A well-devised client profile of the type of person who is most likely to invest with you helps immeasurably with […]
Blog
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What Must The Fund Marketing Sector Do To Prepare For A Post-Pandemic World?
The most important thing fund marketers must do to prepare for a post-pandemic world is to put resources into communicating […]
Blog / Email Delivery / Email Templates / Knowledge
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Email Testing Tool For Delivery, Compliance, Blacklisting and Review
Email has remained one of the most dependable channels for digital fund marketer. With the necessity to create campaigns that […]
Blog
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Why Investor Retention Rate Is The Most Important Statistic In Fund Marketing
Perhaps historically investor acquisition has been the one overriding and crucial statistic in fund marketing, but firms are now realising […]
Blog / Events
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REPLAY::5 Ways to Use Marketing Automation to Increase Efficiencies and Investor Engagement
REPLAY::5 Ways to Use Marketing Automation to Increase Efficiencies and Investor Engagement Most financial services firms are now, in some […]
Blog
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The Email Client Share in 2020 for Fund Marketing
So what changed in 2020 in the world of email clients? Habits have changed, potentially forever and how we all […]
Blog
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How To Increase Assets By Enhancing Customer Communication Methods
It’s now possible to communicate with prospective and existing investors through a larger number of communications channels – web, social, […]
Blog
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The Month in Digital Marketing for Finance – February 2021
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
Blog / Sentiment
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What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in January 2021?
The chart below shows the sentiment across the main financial sectors in January 2021. The general trend for January was […]
Blog / White Papers
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How The Lessons of 2020 Can Help You Accelerate Your Digital Marketing Strategy In 2021
2020 was, of course, the year of COVID-19. In the future, it will be one of those years that always […]
Blog
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What Is The Biggest Lesson The Fund Marketing Sector Can Learn From 2020?
2020, the year of COVID-19, has changed the world and it blasted everyone in fund marketing. Whether they liked it […]
Blog
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What Does 2021 Have In Store For The Fund Marketing Sector?
The major changes for the fund marketing sector in 2021 are likely to be four trends that will shape the […]
Blog
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How To Improve Investor Experience Through Real-Time Engagement
Using real-time engagement channels improves investors experience as it is communication that’s ‘on-demand’, so provides help at the exact moment […]