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Who will be the Winners and Losers in digital marketing in finance in 2018?
There is a big shift taking place within fund marketing. Thanks to a new breed of digital-savvy investors – some […]
Blog / White Papers
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How To Boost Investments By Speeding Up Your Sales Process using Digital Marketing
There is one very simple way to boost your inflows: By speeding up your sales process. In marketing parlance this […]
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Cognito Survey: Data analytics, marketing automation will matter in 2018
Data analytics will play a bigger role in 2018. Meanwhile marketing automation will increasingly shape financial services marketing success in […]
Blog / Company News
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ProFundCom’s GDPR commitment
Introduction On May 25th, 2018, the European Union’s (EU) new data protection framework, the General Data Protection Regulation (GDPR), will […]
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Times are changing in financial marketing – and fast.
Times are changing in financial marketing – and fast – probably not what a certain Mr. Robert Allen Zimmerman was singing […]
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A New Breed Of Investor – Who are they?
Let me first introduce you to a new group of investors – digital-savvy members of the millennial generation with a […]
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How To Reach Investors In A Digital World
Now I’m going to look at the need to approach things from the investor’s perspective, and how you can reach […]
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How To Maximise The Value Of Your Data Analysis
OK, we know that content is most useful if you analyse how people interact with it. But how exactly do […]
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Death of a Salesman or the Relationship Manager
For those of you who remember, the Death of a Salesman is a 1949 play written by American playwright Arthur […]
Blog / Events
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Using New Trends In Digital Marketing To Raise Assets – Event Summary
During a recent ProFundCom Breakfast Briefing at London’s RAC Club, Managing Director and Founder, Paul Das looked at how new […]
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Getting In Shape For GDPR – What You Need To Know And Do
The EU’s sweeping new set of data protection rules will require big changes from wealth managers – and those in […]
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GDPR And The Consequences Of Non-Compliance
In my tenth and final post on the General Data Protection Regulation (GDPR), which comes into force from May […]
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GDPR And Codes Of Conduct
In the ninth of a series of posts on the General Data Protection Regulation (GDPR), which comes into force […]
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GDPR And Pseudonymisation
In the eighth of a series of posts on the General Data Protection Regulation (GDPR), which comes into force from […]