The Month in Digital Marketing for Finance – April 2021
Published: 27 March, 2021
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month as well as looking forwards to the month ahead. The team not only look to bring you the best articles for investment managers and hedge funds but also articles, in general, that marketers find useful.
Post of the Month
Forbes – 13 ‘Must-Have’ Abilities And Offerings For Today’s Financial Advisors
The global changes brought about by the Covid-19 pandemic have undoubtedly been disruptive to the economy. Business budgets and operations as well as consumers’ personal finances have been affected by events including months-long closures and widespread job losses. Even as we begin to slowly emerge from the pandemic and rebuild the economy, lingering uncertainty has many businesses and consumers on edge. Read more
Features
Marketing Week – Attempts to update the four Ps are embarrassing – they’ve endured for a reason – Mark Ritson
Whenever a marketer sets out to improve, augment or adapt the four Ps, they reveal the absurdity of the exercise and reinforce why product, price, place and promotion remain the core concepts of the marketing mix. Read more
White Marble Marketing – A new generation of investors: StockTok
TikTok has absolutely thrived due to the pandemic. As of December 2020, worldwide app downloads of the platform reached a total of 2.5 billion downloads[1]. In the UK – just before the first nationwide lockdown of 2020, the app was downloaded 278,000 times; this surged by 34% when lockdown was enforced just a week later[2]. Read more
Bruce Frumerman – When The Hedge Fund Declared A Red Alert Situation
When starting up a money management firm business the best position to be in is to have committed investors of size before the launch of the fund. While this is an ideal it is not the reality for the majority of money management firm start-ups. From the get-go, most investment management firms need to initiate new business prospecting outreach at their pre-launch stage and then carry over that activity on an ongoing basis. Read more
Resources
Benchmarking
The ProFundCom Digital Marketing Benchmark provides real-time access to all of ProFundCom’s digital marketing data from over the last 15 years, giving users the ability to compare how their marketing campaigns are performing versus sector peers. Further detail of how other organisations are carrying out similar processes and the associated results are also available. The anonymised data is over 10 terabytes in size (which interestingly is the amount of data produced by the Hubble Space Telescope per year!) and will be split into different industry sectors as well as AuM. Access ProFundCom Benchmarking here
Market Sentiment
The chart below shows the sentiment across the main financial sectors in March 2021.
For more details on this month’s market sentiment click here
