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How Can A Fund Marketing Team Use A CRM To Help Sales?
In fund marketing, the ultimate purpose of a CRM is to provide pertinent information to sales, through analysis data that […]
How Can Funds Use A CRM To Raise And Retain Assets?
Fund marketing has gone digital. This hasn’t happened overnight – it’s a long trend that has been sent into overdrive […]
How Important Is The Digital Experience To Millennial Investors?
That question can be answered with one word – very. And how fund marketers address the issue of digital experience […]
REPLAY::Fund Marketing 2021; Lessons From 2020 and Your 2021 Toolkit
REPLAY::Fund Marketing 2021; Lessons From 2020 and Your 2021 Toolkit 2020 has undoubtedly been a year that we won’t forget […]
How Can You Use A CRM To Demonstrate Fund Marketing ROI?
In short, you can use a CRM to demonstrate fund marketing ROI by showing key data metrics that make a […]
REPLAY::Eight Ways Investment Managers Should Be Using Digital Marketing Right Now – Part 1
REPLAY::Eight Ways Investment Managers Should Be Using Digital Marketing Right Now – Part 1 The pandemic has structurally changed the […]
How Can Funds Use A CRM To Raise And Retain Assets? Part Three
This is the third in a series of articles about how funds can use a CRM to raise and retain […]
How Can Funds Use A CRM To Raise And Retain Assets? Part Two
This is the second in a series of articles about how funds can use a CRM to raise and retain […]
How Can Funds Use A CRM To Raise And Retain Assets? Part One
Fund marketing has gone digital – a long trend that has been sent into overdrive by Covid-19. I know, you […]
Opalesque Interview::The Unknown Journey and the Changing Face of the Investor: A Marketing Challenge
Paul Das runs a funds digital marketing platform firm in London called ProFundCom. A veteran in the field, his expertise […]
How Do You Use Automation To Boost Your Post-Sales Support?
Automation can help hugely with post-sale investor support. Most obviously because you can automatically track engagement, to see what is […]
How To Use Thought Leadership Content To Boost Client Experience
Thought leadership – the type of content that provides expert views on pertinent topics – can help your clients understand […]
The Month in Digital Marketing for Finance – December 2020
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in November 2020?
The chart below shows the sentiment across the main financial sectors in November 2020. The general trend for November […]