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Content / Knowledge
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How To Avoid Email Fatigue In Fund Marketing
Email fatigue – is when a marketer is constantly sending emails and is overwhelming the recipients. The outcomes of this […]
Content / Knowledge
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What Is The Best Way To Build A Preference Center For Fund Managers
Putting investors in control of their digital experience is one of the most successful ways to engage and retain them […]
Email Templates / Knowledge
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How To Avoid Using Unsubscribe Options Whilst Keeping An Email Compliant
When sending out bulk emails or email blasts there has been a huge emphasis on email personalisation which as we […]
Email Templates / Knowledge
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What Personalisation In Email?
Personalisation makes emails more relevant. With email, there is a lot more customer data you have and collect than you […]
Content / Knowledge
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In Fund Management What Is The Best Way To Optimize Email Campaigns?
Optimising any process can be the ultimate can of worms as no campaign response is not dependent one thing it […]
Knowledge
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What Is The Best Way To Build An Email Strategy For Fund Managers?
There are a number of ways that you can build an email strategy and these can be as simple or […]
Knowledge
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How Can I Test My Emails For Compliance In Fund Marketing
Normal email have a whole range of compliance regulations that they need to pass. CAN-SPAM act in the US CASL […]
Email Templates / Knowledge
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What Is The Best Colour For A Button Or A Call-To-Action
No matter what you are told, the evidence shows that it impossible to prove that anyone colour performs better or […]
Analytics / Email Delivery / Knowledge
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When Is The Best Time And Day To Send Emails For Fund Marketing
When you are sending emails looking to raise assets it is important to give it the best chance to be […]
Content / Knowledge
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Which Email Content Performs The Best?
It stands to reason that emails that are promotional in nature will have more images and get caught up in […]
Blog / Email Delivery / Email Templates / Knowledge
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Email Testing Tool For Delivery, Compliance, Blacklisting and Review
Email has remained one of the most dependable channels for digital fund marketer. With the necessity to create campaigns that […]
Content / Email Templates / Knowledge
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How To Add Video In An Email
Major email clients including AOL, Gmail, Yahoo, and Outlook don’t support embedded videos, so your recipients will either not be […]
Email Templates / Knowledge
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Forwarded Email Format Issues
Forwarding emails with text and some very simple graphics was never a problem in the past. However, with the advent […]
Email Templates / Knowledge
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Dark Mode Emails – Tips and Tricks
Dark Mode is a relatively new option that is beginning to appear on many devices. It is designed to reduce […]