If you use social-media to promote Financial Products…have a read
Ask a group of finance professionals the following question: What is the FCA’s rules on using social media for financial […]
How will Brexit affect MiFID and Digital Marketing in the financial services sector?
It is happening people – so how will Brexit affect MiFID and Digital Marketing, in the financial services sector. MiFID […]
Compliance Update – Read This If You Send Marketing Emails
Why? Because I’m about to provide an indispensable guide to keeping on the right side of the law in regards […]
ProFundCom continues to lead in innovation stakes with Pardot, Eloqua and ExactTarget component
ProFundCom, the financial services digital marketing platform, has recently launched a new product that will add to their ever-growing range […]
Breakfast Briefing on Digital Marketing and Microsoft Dynamics CRM
Join us for a discussion on Digital Marketing and Microsoft Dynamics CRM with Martin Currie Investment Management and ProFundCom. Date: […]
Top 10 of Swiss digital marketing campaigns of 2016
One of the questions that we get asked a lot in Switzerland is who runs the best digital marketing campaigns. […]
ROI in Digital Marketing – what is stopping it?
When we at ProFundCom have quizzed prospects and clients, different teams have very different views of what goes into determining […]
The Digital Journey of Investors. Part 3 – Connecting with Investors
Once you have implemented the digital awareness campaign for raising assets, the next step is to look at how we […]
Digital Marketing – the saviour of Swiss private banking?
The staged end of banking secrecy has transformed the Swiss private banking landscape, a change accelerated by the legal disputes […]
85% of marketers do not… do you?
Most hedge fund and asset management marketing teams will claim that they are using digital marketing analytics. The problem is […]
ProFundCom Releases Powerful Page Analytics App
ProFundCom has released another game changer to further enhance their clients’ digital strategy and output. Page Analytics enables users to […]
ProFundCom Brexit Statement
The referendum on the UK’s membership of the European Union was held last week and the result of the vote […]
The Digital Journey of Investors – Part 2 – Awareness
In the posting The Digital Journey of Investors – Part 1, I described how the investor community is more empowered […]
The Digital Journey of Investors – Part 1
We are selling to empowered investors. Today investors are better informed than ever before. By the time they approach fund, […]
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