ProFundCom has released another game changer to further enhance their clients’ digital strategy and output. Page Analytics enables users to gain greater insight as to what your individual visitors are viewing on your webpages, both mobile and full sites. It also helps you to understand which parts of your pages are working and which ones are not. More importantly though, it also tells you who the people are and can integrate this information back into ProFundCom’s powerful reporting.
“There are a lot of click heat-map tools available on the market, but none of them are able to detect sections of a page and detect the actual person that is accessing the sections of the page. For the first time, ProFundCom’s Page Analytics provides detailed information on an individual’s interests on a webpage and a website,” said Paul Das, Managing Director of ProFundCom. “The ProFundCom Page Analytics app is helping our clients to get a single view on prospect and investor behaviour – email, social and website.”