What Is the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in June 2020?
The aim of this service is to help our clients and fellow marketers in finance use the latest AI and Machine Learning tools to fine-tune their messaging.
Sentiment analysis is the automated process that uses AI to identify positive, negative, and neutral opinions within an incredibly broad set of data. Market sentiment refers to the overall attitude of investors toward a particular security or financial market. It is the feeling or tone of a market, or its crowd psychology, as revealed through the activity and price movement of the securities traded in that market. In broad terms, rising prices indicate bullish market sentiment, while falling prices mean bearish market sentiment. Whilst this has been the preserve of traders in the past, ProFundCom has now made this accessible to marketing professionals.
The chart below shows the sentiment across the main financial sectors in June 2020.
The biggest winner was Investment Banking that moved into neutral sentiment territory from being negative in the previous month.
The biggest losers were Wealth Managers, Private Banks and Asset Management. With minimal fund launches and Asset Managers taking Covid19 hits alongside the re-introduction of lockdowns, sentiment has taken a massive hit this month.
Sentiment continues to be suppressed by the lack of Covid19 vaccine progress as cases increase in emerging markets.
Hedge Funds slipped from positive to neutral sentiment reflecting the general trend across the whole financial sector.
