In a fund marketing context, nurturing your prospects means leading the potential investors within your database towards a sale. And the best way to do this is through automated marketing activity, so you can reach a broad range of individuals with targeted content.
You can build on this by combining your automated nurturing campaigns with a process of automatic lead scoring, so you can see who has engaged the most with your content and thus is sales-qualified. And the real power from this comes when you bring it all together within a CRM, so that sales can easily access a snapshot of all the qualified leads – and see a profile of each one and the type of content they do, and do not, engage with. This is massive, as one of the hardest things in sales is knowing when a prospect is ready for a conversation. But with this type of nurturing, your sales reps have instant access to all the information they need – so not only can they see when a prospect is ready to talk, thanks to lead scoring, but they also get a snapshot of what that prospect will want to talk about, and what to avoid.
If you want to find out how ProFundCom can help you use digital marketing to raise assets schedule a demo here