Resources

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Blog

How Can Funds Use A CRM To Raise And Retain Assets? Part Three

This is the third in a series of articles about how funds can use a CRM to raise and retain […]

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Blog

How Can Funds Use A CRM To Raise And Retain Assets? Part Two

This is the second in a series of articles about how funds can use a CRM to raise and retain […]

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Blog

How Can Funds Use A CRM To Raise And Retain Assets? Part One

Fund marketing has gone digital – a long trend that has been sent into overdrive by Covid-19. I know, you […]

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Blog

Opalesque Interview::The Unknown Journey and the Changing Face of the Investor: A Marketing Challenge

Paul Das runs a funds digital marketing platform firm in London called ProFundCom. A veteran in the field, his expertise […]

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Blog

How Do You Use Automation To Boost Your Post-Sales Support?

Automation can help hugely with post-sale investor support. Most obviously because you can automatically track engagement, to see what is […]

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Knowledge

When Is the Best Time to Send an Email Campaign?

The answer to “what is the best time to send an email campaign?” is that there is no single “best […]

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Knowledge

Email Delivery in Simple Terms

As email marketers, we strive to produce great content and work to build emails that drive brand awareness, engage our […]

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Email Templates / Knowledge

Newsletter Email Template for Hedge Funds

Here is an example of a hedge fund newsletter with a lot in information, charts and graphs. The features of […]

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Blog

How To Use Thought Leadership Content To Boost Client Experience

Thought leadership – the type of content that provides expert views on pertinent topics – can help your clients understand […]

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Blog

The Month in Digital Marketing for Finance – December 2020

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

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Blog / Sentiment

What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in November 2020?

The chart below shows the sentiment across the main financial sectors in November 2020.     The general trend for November […]

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Blog

How To Use Marketing Automation To Get The Most From Your Fund Marketing Content

Marketing automation and good content make a very powerful combination, as you can automate distribution to make sure it reaches […]

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Blog / Events

REPLAY::How Should Funds Be Using CRM & Digital Marketing to Raise Assets?

REPLAY::How Should Funds Be Using CRM & Digital Marketing to Raise Assets? It’s not surprising that many funds have opted […]

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Blog

How To Make Your Wealth Management Website Work For Your Existing Clients

The best thing you can do for your website – in terms of the client experience – is to set […]

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Blog

How To Run A Successful Online Fund Marketing Event – Part Two

This is the second in a two-part series on how to run a successful online fund marketing event. In the […]

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Blog

How To Run A Successful Online Fund Marketing Event – Part One

In a world gone digital, your event may need to follow. So, whether because of lockdown, or simply because it […]

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