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What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in September 2020?

Published: 25 September, 2020

 

The chart below shows the sentiment across the main financial sectors in September 2020.

What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in September 2020?

  • The general trend for this month is that across the board, sentiment has remained the same. There has been, however, a sharp decrease in sentiment for Asset Management. All previous gains in Asset Management have been wiped out with the US elections and the continuing China trade issues along with the uncertainty of Brexit. With minimal fund launches, asset managers continue to struggle to recover from the uncertainty in global markets.
  • The Wealth Management and Hedge Fund sentiment continue to stay resilient.
  • Sentiment continues to be suppressed by the lack of COVID-19 vaccine progress as cases increase in emerging markets and as winter approaches to fuel a second-wave of the pandemic.
  • Hedge Funds and Wealth Managers continue to buck the trend of Investment Management and Asset Management with them remaining in neutral or positive sentiment territory for the fourth month – unsurprising given the differences in investment philosophy. Both these sectors seem to be more resilient to macro-economic pressures.

 

Asset Management Sentiment Analysis

Asset Management Sentiment Analysis

Hedge Fund Sentiment Analysis

Hedge Fund Sentiment Analysis

 

Investment Management Sentiment Analysis

Investment Management Sentiment Analysis

 

 

Wealth Management Sentiment AnalysisWealth Management Sentiment Analysis

 

 

The aim of this service is to help our clients and fellow marketers in finance use the latest AI and Machine Learning tools to fine-tune their messaging. Understanding the sentiment of the market you operate in is critical in the tone of your organisation’s communication to prospects and investors.

Sentiment analysis is the automated process that uses AI to identify positive, negative, and neutral opinions within an incredibly broad set of data. Market sentiment refers to the overall attitude of investors toward a particular security or financial market or topic. It is the feeling or tone of a market, or its crowd psychology, as revealed through the activity in that market. In broad terms, rising prices indicate bullish market sentiment, while falling prices mean bearish market sentiment. Whilst this has been the preserve of traders in the past, ProFundCom has now made this accessible to marketing professionals in these monthly articles and in our platform.

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