Is SEO An Important Aspect Of Fund Marketing?

Published: 3 October, 2020

The answer to this question is yes – as anything you can do help potential investors find you online is a good thing.

As the name suggests, SEO is the process of making your website (and any web-based content) optimised for search engines, so that Google et al can easily find, categorise and display it on their results pages. And with the new generation of digitally-savvy investors increasingly using internet research to guide their investment decisions, online visibility is more important than ever.

And if you are a newer fund SEO is especially important, as people are probably not searching for you by name just yet. So you need SEO to enable people to find you easily based on what you provide, since name recognition is not yet there.

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