Blog

The Introverted Marketer In Finance

In a culture where being social and outgoing are prized above all else, it can be difficult, even shameful, to […]

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Blog

Why CRMs fail for Asset Managers and Hedge Fund Managers

Starting with TESCO in 1994 I have seen CRM systems come and go and generally fail to implement the original […]

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Blog

Systematic Marketing for Hedge Funds, Asset Managers and Wealth Managers

Most Hedge Funds, Asset Managers and Wealth Managers have a fairly good idea of which of their contacts is most […]

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Blog

Mena Capital increases hedge fund marketing and sales intelligence with ProFundCom

Mena Capital, the London-based investment management and advisory company focusing in the stock markets of the Middle East and North […]

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Blog

4 Lessons in Marketing Financial Products and Hedge Fund Marketing

I was recently asked if, after eight years of developing the ProFundCom platform, I had any nuggets of information about hedge fund marketing and asset management marketing. […]

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Blog

Are Tablets Taking Over in Hedge Fund Marketing?

More and more funds are looking to see should they invest in providing a better tablet experience for investors and […]

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Blog

The Use of Social Media by Hedge Fund Managers

The MHP Hedge Funds and Social Media Survey 2011 (the survey used Bloomberg’s The World’s 100 Richest Hedge Funds survey […]

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Blog

SEC legal requirements and compliance requirements for hedge fund marketing

As managers look to explore new methods to market their funds, a number of email and marketing products and platforms […]

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Blog

The Inconvenient Truth of hedge fund marketing – The Engagement Metrics You Should be Tracking

“I know half of my hedge fund marketing budget is effective, I just don’t know which half it is!” I […]

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Blog

Blog: Crossing the Chasm with your Hedge Fund Marketing

In his famous business book, Crossing the Chasm, Geoffrey A. Moore introduces a concept called ‘inflection points’. Inflection points are […]

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Blog / Product

Only ProFundCom ticks all boxes for Hedge Fund Marketing

ProFundCom’s latest platform release has compared exceptionally well with the latest research on customer engagement metrics you should be tracking. In fact, no […]

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Blog

Cloud Computing and Hedge Fund Marketing

Everyone seems to be growing aware of cloud computing. Why does it matter – especially to hedge funds and asset […]

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Blog

Multimedia Fact Sheets – the next step after pdfs

Boring boring pdfs – Everything in the fact sheet world is a pdf – and that is about it. Everything […]

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Blog

Dark Matter in the Hedge Fund Marketing Universe

Hedge fund sales and hedge fund marketing If someone can tell me the difference between the two. I would be quite […]

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Blog

Blog: What is the glue between Hedge Fund Sales and Hedge Fund Marketing?

If someone can tell me the difference between hedge fund sales and hedge fund marketing I would be quite impressed. […]

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Blog

Weak-signals in your Hedge Fund Marketing – did you hear it coming?

Many of us miss opportunities that are right in front of our eyes. We’re so busy, so bombarded by data that we […]

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