Don’t Be Fooled By Big Ideas – Why Big Data Means Nothing In Marketing

Big data is a term that’s bandied around a lot these days, and increasingly so in regards marketing.

Big data can ‘revolutionise your marketing’, big data can ‘help you outflank your competition’, big data can ‘make a big marketing impact’.

Please don’t believe a word of it.

In fact, the next time someone tries to tell you big data can transform your marketing efforts, ask them two things.

• What big data means (I very much doubt they will know)
• How exactly big data can be used to improve your marketing (I very much doubt they will be able to tell you that either)

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