Using email is essential for anyone in the financial services sector as it allows you to quickly and easily connect with your prospect and investor base. However, if you are trying to promote a product or service to contacts in your database, then you are subject to a whole raft of rules.
It is a frightening fact, but many in the financial services industry are either unaware of, or simply ignore these rules. Don’t be one of them – If you are an asset manager or hedge fund then staying within regulations regarding email marketing is absolutely essential, as failing to comply can lead to fines into the millions.
This paper looks at what constitutes email marketing in the eyes of the regulators and what you need to do stay within the law.
Read more about this on our blog.