Whilst there have been many platforms that give you the ability see which of your prospects is reading your email communications there has been a gap in the sales process to know if these leads and prospects are actually further engaging with you via your website. There are products like CrazyEgg and Google Analytics but they are unable to provide the useful granularity that sales teams or marketing teams would find useful.
Step in ProFundCom……..(full disclosure: I wrote this component!!!)
Read more about this on our blog.
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