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How To Use Corporate Social Responsibility As Part Of Your Fund Marketing
Corporate Social Responsibility (CSR) is more important than ever, as investors increasingly want to see that firms are putting something […]
ProFundCom Product & Service Notification 20th November 2019
As a user of the ProFundCom platform, we want to notify you that there have been some changes to the […]
Can Event Sponsorship Help Your Fund Marketing?
The answer to this question would seem to be yes, as so many fund companies sponsor events – sporting and […]
How ProFundCom Clients Are Using CRM And Digital Marketing To Raise AuM
This is the summary from the ProFundCom webinar “How ProFundCom Clients Are Using CRM And Digital Marketing To Raise AuM” […]
What Can The Meerkats Ad Campaign Teach You About Fund Marketing?
The comparethemarkets.com campaign featuring a fictional meerkat family is one of the biggest marketing successes of recent times. And it […]
How You Can Use Marketing Psychology To Boost Assets Under Management
The aim of marketing is very simple – it is to persuade your audience to do what you want them […]
Five New Marketing Trends That Will Help You Boost AuM
In fund marketing, it is all too easy to become wrapped up in the day to day business of the […]
ProFundCom Webinar::How our clients are using CRM and digital marketing to raise AuM
Our goal at ProFundCom is to help you use digital marketing to raise and preserve AuM. On Friday, 8th November […]
The Month in Digital Marketing for Finance – October 2019
Here is the latest ‘Best from the Web’ for digital marketers in finance for the month of October. Events Web […]
Introduction to Data Science for Digital Marketers
The role of data science in digital marketing: how do you transition from marketer to data scientist? We are firmly […]
What Is Customer-Centric Marketing And How Can It Help You Boost Assets Under Management?
In simple terms, customer-centric marketing means giving the customer what they want, in terms of the tools and resources they […]
What Is Sales Enablement And What Role Can It Play In Fund Marketing?
The simple description of sales enablement is it’s a way for marketing to help sales representatives prepare for one-to-one interactions […]
How to create simple videos for fund marketing
One of the most frequent questions a lot of small and medium size fund managers and finance companies ask us […]
How To Use Data Collection And Analytics To Raise Investment
It’s now possible to interact more closely, and more frequently, with your existing and potential investors than ever before. And […]