Published: 20 November, 2019

ProFundCom Product & Service Notification 20th November 2019

As a user of the ProFundCom platform, we want to notify you that there have been some changes to the platform. We will be sending these notifications every time there are updates to the platform.

Enhance Insights
Impact: High
Section: Reporting
Description: The new Insight section of the home page now provides more details about your digital marketing RoI as well as changes in engagement at a thematic level and a geographic level. We will soon be introducing bench marking so you can see how your campaigns are comparing to your peers. View enhanced insights here.

Infrastructure Upgrades
Impact: High
Section: Core
Description: This program of work sees the migration of your instance to our Next Generation Platform. We are half way through the upgrade and are aiming to have it completed in the next 8-10 weeks with minimal downtime. Thank you for your patience in this period.

Campaigns ‘replies’ to
Impact: Medium
Section: Campaigns
Description: If any recipient replies to a campaign that you’ve sent out, these replies are automatically stored in the reporting area against that particular campaign. You can access and read these replies by clicking on Replies under the ‘Interaction’ section of a campaign’s report.

Power BI and Tableau integration 
Impact: Medium
Section: Reporting
Description: This new integration enables the ProFundCom platform to generate reports across all digital channels that can be used to spot trends, target campaigns as well as provide a detailed view of all marketing activities. These reports can use static and real-time data and can be deployed within the ProFundCom platform as well as distributed within the organisation.You can view the press release here

If you want to find out how ProFundCom can help you use digital marketing to raise assets schedule a demo here

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