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This is the first in a series of posts about the key issues that will drive digital fund marketing over […]

Today’s investors have higher expectations than ever before, particularly as an increasing number have grown up in a digital age […]

  When it comes to communications in fund marketing, the message is quality over quantity – as one well-written, properly […]

Savvy fund marketers are increasingly using technology to find out more about their customers by tracking digital interaction, which produces […]

The ProFundCom team have curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

If you’re in fund marketing, then you need to take note of the European Commission’s wide-ranging new digital strategy. There […]

Negative social proof is often used by marketers to persuade people to do something by highlighting how many people are […]

The certainty effect is a principle of marketing psychology that asserts that potential customers are reassured by messages implying zero […]

Millennials who have grown up immersed in technology – and are often referred to as ‘digital natives’ – are increasingly […]

Any prudent marketer will know that it’s important to step back from day-to-day tasks and take time to research trends, […]

The ProFundCom team have curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

One of the great truths of marketing that people are most likely to buy from companies they trust. So, as […]