How To Use Data Collection And Analytics To Raise Investment

Published: 10 October, 2019

It’s now possible to interact more closely, and more frequently, with your existing and potential investors than ever before. And this produces a mass of data, which – when you collect and analyse it – can reveal the messages that resonate most with your audience and thus have the best hope of raising investment.

Of course, the sheer volume of data that’s produced means it’s impossible to deal with it all manually. But by introducing a powerful platform such as ProFundCom, you can automatically draw out key engagement stats. For example, you can use it to track all your email engagement to tell you who opens your emails (and who doesn’t), the web links they click on, the attachments they download, the events they register for, and much more. Combine this with data analytics – so the results are used to segment clients according to the messages that resonate most with them – and you will supercharge your marketing, as you know which prospects to target with which messages. Data analysis is also incredibly important in identifying cross-selling opportunities. Existing investors that respond well to certain types of message, or information on a specific fund, are sending a clear signal that they could be ready to invest more given the right treatment and advice.

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