ProFundCom Releases Digital Marketing Benchmark Service for Asset Managers, Hedge Funds and Wealth Managers
With a continuous focus on developing tools to help financial services marketing teams work more effectively, ProFundCom has further enhanced its industry reporting capabilities with the launch of an exciting new benchmark service.
The ProFundCom Digital Marketing Benchmark will provide real-time access to all of ProFundCom’s digital marketing data from over the last 15 years, giving users the ability to compare how their marketing campaigns are performing versus sector peers. Further detail of how other organisations are carrying out similar processes and the associated results will also be available. The anonymised data is over 10 terabytes in size (which interestingly is the amount of data produced by the Hubble Space Telescope per year!) and will be split into different industry sectors as well as AuM.
This powerful new service will report on the following analytics:
Website Engagement
Event Attendance
Social Media Engagement
Email Engagement
Factsheet Engagement
Fund Portal Engagement
The data can then be exported into Excel, PowerBI or Tableau and if you are not ProFundCom clients, the data is still available from the ProFundCom website. The complete benchmarking service is available by clicking on this link. There is a short registration form before you can access the dashboard and download data.
“For marketing professionals who want to take action, benchmarking best practices can provide ammunition to break internal log jams and convince the C-suite that risk can potentially be mitigated when undertaking new initiatives. For those with existing programs who are struggling to communicate value, benchmarking is an opportunity to articulate strengths and address areas for improvement. We have created the ProFundCom digital marketing Benchmark to help digital marketers have a measure of how well their campaigns are performing, across whichever sector they are in. We have opened up the data to download in Excel, PowerBI and Tableau so that there are no boundaries in making the data accessible,” said Paul Das, Founder and Managing Director of ProFundCom.
