Blog

The Month in Digital Marketing for Finance – March 2020

Published: 3 March, 2020

The ProFundCom team have curated the best events, opinions, insights and resources relating to digital marketing from the previous month as well as looking forwards to the month ahead. The team not only look to bring you the best articles for investment managers and hedge funds but also articles, in general, that marketers find useful.

Upcoming Events

TSAM 2020

March 10, 2020, London – TSAM is the leading event in the asset management community, focusing on challenges, opportunities and trends in the middle and back office The Summit for Asset Management (TSAM) delivers unparalleled industry networking, alongside thought-provoking topics and future-driven content. Register here

Brand Marketing Summit Europe

1st-2nd June, 2020, London – It’s time to move beyond marketing. Customers don’t want to be spoken at, they want brands to reach out with personalised, relevant and interesting interactions. It’s time for you to step up and build the deeper relationship with your customer that ensures you drive up conversion from prospect to sale, retain existing customers and solidify their loyalty. The Brand Marketing Summit is the anti-Cannes, we’re where CMO’s, VP’s and Heads of Marketing come together to discuss strategy, action plans and who they’ll be partnering with in the next 5-10 years. We combine the most senior industry figures on stage with the highest concentration of decision makers in the audience across two tracks of case studies and actionable takeaways. Register here

Features

Marketing Trends for 2020: Here’s What Will Happen That Nobody is Talking About

So, what are these trends? What’s going to happen in 2020? Find out here from Neil Patel

Opinion

Nationwide – We need to stand up for marketing if we want it to flourish

New job titles such as chief growth officer are symptomatic of a sometimes “apologetic” marketing industry that needs to be more confident in the value it offers, according to the building society’s top marketer Sara Bennison. Speaking exclusively to Marketing Week, Bennison says if marketers don’t “stand up for the role”, its impact and influence will be reduced internally and the attractiveness of marketing as a career will lessen. Read more

MarketingWeek – A marketer’s guide to achieving the ‘total customer experience’ in 2020

Today’s savvy consumers have much more control than they did just a few short years ago, largely due to concerns over privacy and choice. They are exercising control over their own data, the content they want to consume, the experience platforms they prefer to use, and the brands they wish to interact with on a daily basis.. Understanding consumers and personalising every touchpoint will make the difference between success and failure for brands in 2020. Read more

Resource

How To Use Client Personas To Boost Your Fund Marketing – Whitepaper

Companies in all sectors have long used statistical techniques to better understand client behaviour and then tailor their marketing efforts accordingly. This is good practice, as the more you know about your customers the more effectively you will be able to sell to them. But fund marketing is lagging behind in this regard, as both prospective and existing investors tend to be grouped according to their attitude to risk. Although this is important information, it is a very broad grouping and is too generalised to deliver a truly personalised marketing service. For that, you need to dig deeper – and find out about a person’s preferences across a range of factors, not just risk. Download the whitepaper here

 

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