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How Can Technology Be Used To Improve Marketing Communications With Investors?

Published: 3 March, 2020

Savvy fund marketers are increasingly using technology to find out more about their customers by tracking digital interaction, which produces a huge amount of data about what prospects do and don’t like. This makes it easier to identify the type of message that works best with them.

This is essential, as investors now expect more relevant and personalised messages. The old ‘spray and pray’ approach of sending out regular mass communications with little or no thought to individual recipients simply doesn’t work any more. But the collection and analysis of data helps you understand both potential and existing investors better. As a result, you can develop content and send messages that you know will resonate. This helps you connect much more effectively with your target market.

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