How Often Should You Communicate With Your Prospects In Fund Marketing?

Published: 7 March, 2020


When it comes to communications in fund marketing, the message is quality over quantity – as one well-written, properly targeted email is worth far more than numerous badly constructed messages that merely serve to gum up inboxes.

When it comes to fund marketing and communicating with potential investors, less can be so much more. People inevitably receive far more marketing messages than they are ever going to – or want to – read. So, sending out quality messages will single you out in the prospect’s mind as a reliable provider of relevant information, thus your communications are far more likely to be read. Also, content generation is a drain on resources – so by stripping down your communication frequency you save time and money.



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