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Blog

How To Use Your Website To Make Your Marketing More Investor-Centric

Investor-centric marketing is all about making life easier for your prospective and existing investors – and your website has a […]

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Blog

Can You Use An Email List To Make Your Fund Marketing More Investor-Centric?

Yes – in fact, in terms of investor-centric marketing, having an email list of prospective clients is vital, as it […]

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Blog

How Can You Use AI To Boost Cross-Selling In Fund Marketing?

Identifying cross-selling opportunities is vital in fund marketing, as investors who already know you and trust you with their money […]

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Events

REPLAY::Fund Marketing; The 5 Pillars of Running a Successful Digital Marketing Campaign

REPLAY::Fund Marketing; The 5 Pillars of Running a Successful Digital Marketing Campaign As most funds are now embracing digital, we […]

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Product

ProFundCom Product & Service Notification 23rd June 2021

As a user of the ProFundCom platform, we want to notify you that there have been some changes to the […]

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Blog

Post-Pandemic Digital Engagements For Fund Managers

ProFundCom’s analytics have shown that the digital channel engagements have stabilised and are back to pre-pandemic levels. As the people […]

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Blog

The Month in Digital Marketing for Finance – June 2021

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

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Blog / Sentiment

What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in May 2021?

The chart below shows the sentiment across the main financial sectors in May 2021.   The biggest winner in May was […]

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Blog

How Can You Use AI To Improve Investor Interaction?

Artificial intelligence has a big role to play in how you communicate with your potential and existing investors – as […]

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Blog

How To Use Artificial Intelligence To Improve The Performance Of Your Fund Marketing Campaigns

The key way that artificial intelligence can help improve fund marketing performance, is through its ability to analyse huge amounts […]

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Content / Knowledge

Thought Leadership 101 for Fund Marketers and Fund Managers

Ray Dalio Matthias Knab Patrick Boyle Besides being highly successful in business, these people are known as thought-leaders in the […]

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Blog

How Has The Work From Home Revolution Changed The Fund Marketing Sector?

The work from home revolution has changed the fund marketing sector in one major way – it has illustrated the […]

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Events

REPLAY::Specialised vs Generic: What Do Fund Managers Need to Assess When Evaluating Digital Marketing Platforms?

REPLAY::Specialised vs Generic: What Do Fund Managers Need to Assess When Evaluating Digital Marketing Platforms? Do you go cheap and […]

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Product

ProFundCom Product & Service Notification 23rd May 2021

As a user of the ProFundCom platform, we want to notify you that there have been some changes to the […]

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Blog

Why You Must Look After Existing Investors On Your Fund Website

Your fund website must cater for your existing investors, as well as those who are new to your firm – […]

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Analytics / Knowledge

10 Questions To Answer In Your Fund Marketing Analytics

How is your website performing month on month? How is your social media performing month on month? How is your […]

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