The Month in Digital Marketing for Finance – June 2021
Published: 23 May, 2021
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month as well as looking forwards to the month ahead. The team not only look to bring you the best articles for investment managers and hedge funds but also articles, in general, that marketers find useful.
Sentiment Tracking
Post of the Month
Kurtosys – Leaders in ESG data visualisation: Federated Hermes
Next in our ongoing series on ESG leaders, we profile Federated Hermes and in particular their 2020 responsibility report. One of the more established names in sustainable investing, Federated Hermes have a long tradition of engagement and SRI, so we were interested to see what other managers could learn from their client communications. Read more
Savvy Investor’s latest Investment Content Quarterly (ICQ) for Q2 2021, provides unique insights and market intelligence viewpoints, derived from our own data and observations. Designed to help investment marketers better understand content trends and assist them in developing their content strategy, this report includes a list of the Top 100 white papers from the Savvy Investor platform and a granular analysis of views and topic popularity. Read more
Marketing Week – Industry leaders on future trends and the skills marketers will need to thrive
As the Festival of Marketing’s ‘Fast Forward’ conference draws near, speakers including Helen Edwards, Rory Sutherland and Just Eat CMO Susan O’Brien, explain how marketers should prepare themselves and their brands for the future. Read more
White Marble Marketing – The anatomy of a website project
Many teams underestimate what’s involved in a website project. So much so, they often leave no contingency in their timeline and are overwhelmed by the demand on their marketing teams when trying to deliver a new website. Those who have never been deeply involved in a website project often think of two things: page designs and code. But the success of a website depends on a lot more than that. Read more
Resources
Benchmarking
The ProFundCom Digital Marketing Benchmark provides real-time access to all of ProFundCom’s digital marketing data from over the last 15 years, giving users the ability to compare how their marketing campaigns are performing versus sector peers. Further detail of how other organisations are carrying out similar processes and the associated results are also available. The anonymised data is over 10 terabytes in size (which interestingly is the amount of data produced by the Hubble Space Telescope per year!) and will be split into different industry sectors as well as AuM. Access ProFundCom Benchmarking here
Market Sentiment
The chart below shows the sentiment across the main financial sectors in May 2021.
For more details on this month’s market sentiment click here
As a fund marketer, testing your email marketing campaigns on different devices and email clients is one of the most important tasks. Couple that with compliance, avoiding the JUNK folder, and avoiding getting added to blacklists. What most fund marketers have found is that generic mailing platforms just don’t have that ability. Whilst ProFundCom has this built into our platform, we have made this available as a free service if you are a financial marketer. If you provide us with the HTML in the form below we will run the following tests on the email
Instant Previews – Instantly see how your email will appear on over 70 different email clients Instant Blacklist Report – See whether your sending address is blacklisted on popular domain blacklists Instant SPAM Check – Rate how likely your email will end up in Junk folders Instant Compliance – Compare your email’s content against compliance heuristics
