The Month in Digital Marketing for Finance – July 2021
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month as well as looking forwards to the month ahead. The team not only look to bring you the best articles for investment managers and hedge funds but also articles, in general, that marketers find useful.
Sentiment Tracking
Post of the Month
Alpha FMC – Data Capabilities Are Fast Becoming Table Stakes for the Asset Management Industry
The topic of data is now a foundational topic within every function of an asset manager, with demand growing rapidly and technology becoming increasingly sophisticated. COVID-19 has focused minds on the importance of data as a cornerstone of the operating model. In Alpha’s second comprehensive global survey on the theme of data, we explored levels of data maturity across the entire enterprise operating model and found that firms are experimenting less, but spending much more on firm-wide data initiatives. Read more
Features
Opalesque – Global hedge fund industry hits a new record AUM: hedge fund news.
In the week ending June 25th 2021, eVestment’s May 2021 Hedge Fund Asset Flows report said that nearly half-way through 2021, the global hedge fund business continues to see strong performance and asset flows, with performance gains and new money boosting the industry to a new record $3.57 trillion AUM. May’s hedge fund performance average of +1.48% brought year-to-date (YTD) hedge fund average performance to +9.05%, just two digits shy of the +11.05% industry average for all of 2020. Barring any major unforeseen market, natural or geo-political disasters – or pandemics – the hedge fund business this year is poised to outperform 2020 by a wide margin. Read more
Marketing Week – Why brands that put customer experience first are now reaping the benefits
Organisations with greater CX maturity are seeing their ability to demonstrate returns put them in a stronger position to invest, at a time when digital experiences are making the difference in winning customers’ business. Read more
ProFundCom – Fund Marketing; The 5 Pillars of Running a Successful Digital Marketing Campaign
As most funds are now embracing digital, we are often asked for tips and advice on how best to orchestrate digital marketing campaigns, as it goes way beyond simply sending fund factsheets to your investor base. Planning is absolutely vital. From identifying your ideal outcomes, to defining your target audience, there are many moving parts and some campaigns fail as a result. View Replay
Resources
Benchmarking
The ProFundCom Digital Marketing Benchmark provides real-time access to all of ProFundCom’s digital marketing data from over the last 15 years, giving users the ability to compare how their marketing campaigns are performing versus sector peers. Further detail of how other organisations are carrying out similar processes and the associated results are also available. The anonymised data is over 10 terabytes in size (which interestingly is the amount of data produced by the Hubble Space Telescope per year!) and will be split into different industry sectors as well as AuM. Access ProFundCom Benchmarking here
Market Sentiment
The chart below shows the sentiment across the main financial sectors in June 2021.
For more details on this month’s market sentiment click here
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