Blog

The Month in Digital Marketing for Finance – July 2021

Published: 27 June, 2021

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month as well as looking forwards to the month ahead. The team not only look to bring you the best articles for investment managers and hedge funds but also articles, in general, that marketers find useful.

Sentiment Tracking


Post of the Month

Alpha FMC – Data Capabilities Are Fast Becoming Table Stakes for the Asset Management Industry

The topic of data is now a foundational topic within every function of an asset manager, with demand growing rapidly and technology becoming increasingly sophisticated. COVID-19 has focused minds on the importance of data as a cornerstone of the operating model. In Alpha’s second comprehensive global survey on the theme of data, we explored levels of data maturity across the entire enterprise operating model and found that firms are experimenting less, but spending much more on firm-wide data initiatives. Read more


Features

Opalesque – Global hedge fund industry hits a new record AUM: hedge fund news.

In the week ending June 25th 2021, eVestment’s May 2021 Hedge Fund Asset Flows report said that nearly half-way through 2021, the global hedge fund business continues to see strong performance and asset flows, with performance gains and new money boosting the industry to a new record $3.57 trillion AUM. May’s hedge fund performance average of +1.48% brought year-to-date (YTD) hedge fund average performance to +9.05%, just two digits shy of the +11.05% industry average for all of 2020. Barring any major unforeseen market, natural or geo-political disasters – or pandemics – the hedge fund business this year is poised to outperform 2020 by a wide margin. Read more

Marketing Week – Why brands that put customer experience first are now reaping the benefits

Organisations with greater CX maturity are seeing their ability to demonstrate returns put them in a stronger position to invest, at a time when digital experiences are making the difference in winning customers’ business. Read more

ProFundCom – Fund Marketing; The 5 Pillars of Running a Successful Digital Marketing Campaign

As most funds are now embracing digital, we are often asked for tips and advice on how best to orchestrate digital marketing campaigns, as it goes way beyond simply sending fund factsheets to your investor base. Planning is absolutely vital. From identifying your ideal outcomes, to defining your target audience, there are many moving parts and some campaigns fail as a result. View Replay


Resources

Benchmarking

The ProFundCom Digital Marketing Benchmark provides real-time access to all of ProFundCom’s digital marketing data from over the last 15 years, giving users the ability to compare how their marketing campaigns are performing versus sector peers. Further detail of how other organisations are carrying out similar processes and the associated results are also available. The anonymised data is over 10 terabytes in size (which interestingly is the amount of data produced by the Hubble Space Telescope per year!) and will be split into different industry sectors as well as AuM. Access ProFundCom Benchmarking here


Market Sentiment

The chart below shows the sentiment across the main financial sectors in June 2021.

 

What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in June 2021?

For more details on this month’s market sentiment click here


Whitepapers


Free Tools

As a fund marketer, testing your email marketing campaigns on different devices and email clients is one of the most important tasks. Couple that with compliance, avoiding the JUNK folder, and avoiding getting added to blacklists. What most fund marketers have found is that generic mailing platforms just don’t have that ability. Whilst ProFundCom has this built into our platform, we have made this available as a free service if you are a financial marketer. If you provide us with the HTML in the form below we will run the following tests on the email

Instant Previews – Instantly see how your email will appear on over 70 different email clients
Instant Blacklist Report – See whether your sending address is blacklisted on popular domain blacklists
Instant SPAM Check – Rate how likely your email will end up in Junk folders
Instant Compliance – Compare your email’s content against compliance heuristics

If you want to find out how ProFundCom can help you use digital marketing to raise assets schedule a demo here

Find out how ProFundCom can help you

Sign up for a 3 month trial. We’ll help you get going and answer any questions.