Planning out effective workflows can seem a little daunting but when done right, they are powerful tools that help fund marketers automate all kinds of business processes.
Not all have to be complex and some of our clients have developed simple workflows that have been highly effective in targeting investment opportunities. What is important, though, is putting the work in at the very start to ensure that the workflow will deliver the outcomes you need.
In this webinar, we looked at
Workflow #1. Nurture Campaigns
Workflow #2. Lead Scoring
Workflow #3. Events – online events including platforms such as BrightTALK
