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ProFundCom Releases App Cloud To Connect To WordPress, Joomla, LinkedIn and Twitter
ProFundCom has released its own App Cloud that gives users the ability to integrate leading cloud-based applications such as WordPress, […]
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How Do They Do It? 100% Delivered Emails To Financial Institutions
Email deliverability is a poorly understood subject. It’s easy to get distracted or confused with all of the articles on […]
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Is Hedge Fund Marketing Leading Or Lagging Traditional Marketing
The big trends in hedge fund marketing are being driven by a couple of important things that have happened in […]
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The Most Pressing Issues And Challenges For Fund Marketers
At ProFundCom we like to keep our fingers on the pulse of funds marketing. That’s why we recently asked a […]
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Relevance – Hard To Define – Harder To Measure
First, we had data with the internet Then we had information with Google Now we have relevance The real metric […]
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Abydos Capital Management Selects ProFundCom For Improved Investor Communications
Abydos Capital, the commodity hedge fund, has implemented the ProFundCom platform. Going forward, the firm will use ProFundCom’s deep sales […]
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Legal and compliance issues around hedge fund marketing emails
I have been alarmed at the number of compliance issues ignored at asset managers and hedge funds in relation to […]
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The Introverted Marketer In Finance
In a culture where being social and outgoing are prized above all else, it can be difficult, even shameful, to […]
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Why CRMs fail for Asset Managers and Hedge Fund Managers
Starting with TESCO in 1994 I have seen CRM systems come and go and generally fail to implement the original […]
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Systematic Marketing for Hedge Funds, Asset Managers and Wealth Managers
Most Hedge Funds, Asset Managers and Wealth Managers have a fairly good idea of which of their contacts is most […]
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Mena Capital increases hedge fund marketing and sales intelligence with ProFundCom
Mena Capital, the London-based investment management and advisory company focusing in the stock markets of the Middle East and North […]
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4 Lessons in Marketing Financial Products and Hedge Fund Marketing
I was recently asked if, after eight years of developing the ProFundCom platform, I had any nuggets of information about hedge fund marketing and asset management marketing. […]
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Are Tablets Taking Over in Hedge Fund Marketing?
More and more funds are looking to see should they invest in providing a better tablet experience for investors and […]
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The Use of Social Media by Hedge Fund Managers
The MHP Hedge Funds and Social Media Survey 2011 (the survey used Bloomberg’s The World’s 100 Richest Hedge Funds survey […]