GET IN TOUCH
Legal and compliance issues around hedge fund marketing emails
I have been alarmed at the number of compliance issues ignored at asset managers and hedge funds in relation to […]
The Introverted Marketer In Finance
In a culture where being social and outgoing are prized above all else, it can be difficult, even shameful, to […]
Why CRMs fail for Asset Managers and Hedge Fund Managers
Starting with TESCO in 1994 I have seen CRM systems come and go and generally fail to implement the original […]
Systematic Marketing for Hedge Funds, Asset Managers and Wealth Managers
Most Hedge Funds, Asset Managers and Wealth Managers have a fairly good idea of which of their contacts is most […]
Mena Capital increases hedge fund marketing and sales intelligence with ProFundCom
Mena Capital, the London-based investment management and advisory company focusing in the stock markets of the Middle East and North […]
4 Lessons in Marketing Financial Products and Hedge Fund Marketing
I was recently asked if, after eight years of developing the ProFundCom platform, I had any nuggets of information about hedge fund marketing and asset management marketing. […]
Are Tablets Taking Over in Hedge Fund Marketing?
More and more funds are looking to see should they invest in providing a better tablet experience for investors and […]
The Use of Social Media by Hedge Fund Managers
The MHP Hedge Funds and Social Media Survey 2011 (the survey used Bloomberg’s The World’s 100 Richest Hedge Funds survey […]
SEC legal requirements and compliance requirements for hedge fund marketing
As managers look to explore new methods to market their funds, a number of email and marketing products and platforms […]
The Inconvenient Truth of hedge fund marketing – The Engagement Metrics You Should be Tracking
“I know half of my hedge fund marketing budget is effective, I just don’t know which half it is!” I […]
Blog: Crossing the Chasm with your Hedge Fund Marketing
In his famous business book, Crossing the Chasm, Geoffrey A. Moore introduces a concept called ‘inflection points’. Inflection points are […]
Only ProFundCom ticks all boxes for Hedge Fund Marketing
ProFundCom’s latest platform release has compared exceptionally well with the latest research on customer engagement metrics you should be tracking. In fact, no […]
Cloud Computing and Hedge Fund Marketing
Everyone seems to be growing aware of cloud computing. Why does it matter – especially to hedge funds and asset […]
Multimedia Fact Sheets – the next step after pdfs
Boring boring pdfs – Everything in the fact sheet world is a pdf – and that is about it. Everything […]