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Email deliverability is a poorly understood subject. It’s easy to get distracted or confused with all of the articles on […]

The big trends in hedge fund marketing are being driven by a couple of important things that have happened in […]

At ProFundCom we like to keep our fingers on the pulse of funds marketing. That’s why we recently asked a […]

First, we had data with the internet Then we had information with Google Now we have relevance The real metric […]

Abydos Capital, the commodity hedge fund, has implemented the ProFundCom platform. Going forward, the firm will use ProFundCom’s deep sales […]

I have been alarmed at the number of compliance issues ignored at asset managers and hedge funds in relation to […]

In a culture where being social and outgoing are prized above all else, it can be difficult, even shameful, to […]

Starting with TESCO in 1994 I have seen CRM systems come and go and generally fail to implement the original […]

Most Hedge Funds, Asset Managers and Wealth Managers have a fairly good idea of which of their contacts is most […]

Mena Capital, the London-based investment management and advisory company focusing in the stock markets of the Middle East and North […]

I was recently asked if, after eight years of developing the ProFundCom platform, I had any nuggets of information about hedge fund marketing and asset management marketing. […]

More and more funds are looking to see should they invest in providing a better tablet experience for investors and […]

The MHP Hedge Funds and Social Media Survey 2011 (the survey used Bloomberg’s The World’s 100 Richest Hedge Funds survey […]

As managers look to explore new methods to market their funds, a number of email and marketing products and platforms […]

“I know half of my hedge fund marketing budget is effective, I just don’t know which half it is!” I […]

In his famous business book, Crossing the Chasm, Geoffrey A. Moore introduces a concept called ‘inflection points’. Inflection points are […]