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Is Hedge Fund Marketing Leading Or Lagging Traditional Marketing

Published: 1 September, 2012

The big trends in hedge fund marketing are being driven by a couple of important things that have happened in the hedge fund space and in the financial markets.

The first is the large number of marketing messages that individuals are bombarded with daily – which low estimates put in the high hundreds. So, the question is, how does your message stand out against the backdrop of other funds sending information to fund performance aggregation sites and inboxes? Passively posting performance data to popular industry databases or trumpeting pedigree and waiting for assets to flow in is a waste of time.

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