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The Most Pressing Issues And Challenges For Fund Marketers

Published: 26 August, 2012

ProFundCom recently asked a group of experts in asset management and hedge fund marketing about the most pressing issues and challenges around marketing funds.

They said that, too frequently, marketing teams at hedge funds and asset managers are seen as a cost (that can be reduced) rather than an investment in the business. In a discussion among numerous marketing professionals in asset management and hedge fund marketing, this was the single biggest issue to emerge.

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