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Should You Use Negative Social Proof In Fund Marketing?
Negative social proof is often used by marketers to persuade people to do something by highlighting how many people are […]
Is It Possible To Use The Certainty Effect In Fund Marketing?
The certainty effect is a principle of marketing psychology that asserts that potential customers are reassured by messages implying zero […]
What Should Fund Marketers Do To Appeal To ‘Digital Native’ Investors
Millennials who have grown up immersed in technology – and are often referred to as ‘digital natives’ – are increasingly […]
REPLAY::ProFundCom Webinar::Five Digital Marketing Trends to Raise Assets in 2020
To access the replay from our recent webinar please follow the link below: REPLAY::ProFundCom Webinar::Five Digital Marketing Trends to Raise […]
The ProFundCom Foundation celebrates with Silibona Educational Trust
The ProFundCom Foundation is delighted to be supporting Silibona Educational Trust In 2016, the Silibona Educational Trust started with a […]
REPLAY::ProFundCom Webinar:: Winners and Losers in Digital Marketing This Decade – Brand, Trust and Data Science
To access the replay from our recent webinar please follow the link below: Winners and Losers in Digital Marketing This […]
REPLAY::ProFundCom Webinar::Five Digital Marketing Trends to Raise Assets in 2020
Any prudent marketer will know that it’s important to step back from day-to-day tasks and take time to research trends, […]
The Month in Digital Marketing for Finance – February 2020
The ProFundCom team have curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
How To Use Trust To Boost Fund Investment
One of the great truths of marketing that people are most likely to buy from companies they trust. So, as […]
Can Automation Cut Costs In The Fund Marketing Sector?
The simple answer to this question is yes, as fund marketing automation has the potential to deliver significant savings across […]
How To Use The Personal Touch In Your Fund Marketing
Personal touches work well in fund marketing, as the more personal a marketing message is, the more likely it is […]
How Labelling Prospects Can Help Boost Fund Investment
The labelling technique is a marketing strategy that involves assigning some sort of label to a person – a trait, […]
ProFundCom Product & Service Notification 17th January 2020
Campaign Re-mail Section: Campaigns Description: The re-mail functions allow you to quickly re-send emails to recipients who did not open them. […]
The No.1 Factor that separates Winners and Losers in the Asset Management Sector
Asset managers who are relatively new to the sector are often caught in a Catch 22 situation. They need to […]