Blog

Should You Use Negative Social Proof In Fund Marketing?

Negative social proof is often used by marketers to persuade people to do something by highlighting how many people are […]

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Blog

Is It Possible To Use The Certainty Effect In Fund Marketing?

The certainty effect is a principle of marketing psychology that asserts that potential customers are reassured by messages implying zero […]

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Blog

What Should Fund Marketers Do To Appeal To ‘Digital Native’ Investors

Millennials who have grown up immersed in technology – and are often referred to as ‘digital natives’ – are increasingly […]

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Blog / Events

REPLAY::ProFundCom Webinar::Five Digital Marketing Trends to Raise Assets in 2020

To access the replay from our recent webinar please follow the link below: REPLAY::ProFundCom Webinar::Five Digital Marketing Trends to Raise […]

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Blog / Company News

The ProFundCom Foundation celebrates with Silibona Educational Trust

The ProFundCom Foundation is delighted to be supporting Silibona Educational Trust In 2016, the Silibona Educational Trust started with a […]

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Blog / Events

REPLAY::ProFundCom Webinar:: Winners and Losers in Digital Marketing This Decade – Brand, Trust and Data Science

To access the replay from our recent webinar please follow the link below: Winners and Losers in Digital Marketing This […]

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Blog

REPLAY::ProFundCom Webinar::Five Digital Marketing Trends to Raise Assets in 2020

Any prudent marketer will know that it’s important to step back from day-to-day tasks and take time to research trends, […]

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Blog

The Month in Digital Marketing for Finance – February 2020

The ProFundCom team have curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

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Blog

How To Use Trust To Boost Fund Investment

One of the great truths of marketing that people are most likely to buy from companies they trust. So, as […]

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Blog

Can Automation Cut Costs In The Fund Marketing Sector?

The simple answer to this question is yes, as fund marketing au­tomation has the potential to deliver significant savings across […]

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Blog

How To Use The Personal Touch In Your Fund Marketing

Personal touches work well in fund marketing, as the more personal a marketing message is, the more likely it is […]

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Blog

How Labelling Prospects Can Help Boost Fund Investment

The labelling technique is a marketing strategy that involves assigning some sort of label to a person – a trait, […]

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Blog / Product

ProFundCom Product & Service Notification 17th January 2020

Campaign Re-mail Section: Campaigns Description:  The re-mail functions allow you to quickly re-send emails to recipients who did not open them. […]

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Blog

The No.1 Factor that separates Winners and Losers in the Asset Management Sector

Asset managers who are relatively new to the sector are often caught in a Catch 22 situation. They need to […]

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Blog / Product

ProFundCom Featured App: Event Manager

Events, whether live or online, now form an integral part of the omni-channel approach for financial services firms. Industry events […]

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Blog

The Twilio Email Benchmark Report 2019 – What It Means For The Fund Marketing Sector

The Twilio SendGrid Email Benchmark Report for 2019 has just been published and ProFundCom has summarised the report for fund […]

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