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How To Use The Personal Touch In Your Fund Marketing

Published: 23 January, 2020

Personal touches work well in fund marketing, as the more personal a marketing message is, the more likely it is to elicit a response.

Even something as simple as a name on an email will make it easier to connect with the reader. But thanks to the power of marketing technology, you can take this much further. Data analysis can reveal much about the people on your database, so you can segment them according to what you know they do and don’t like. When – for example – you send an email that references a particular white paper you know they downloaded, or an event they’ve attended, you are more likely to connect with them and – in the long run – have a conversation that leads to investment.

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