Blog

The Month in Digital Marketing for Finance – February 2020

Published: 2 February, 2020

The ProFundCom team have curated the best events, opinions, insights and resources relating to digital marketing from the previous month as well as looking forwards to the month ahead. The team not only look to bring you the best articles for investment managers and hedge funds but also articles, in general, that marketers find useful.

Upcoming Events

Artificial Intelligence in Financial Services 2020

4th February-5th February, 2020, London – Over the course of 2 days, over 100 senior executives from leading financial institutions will gather to discuss current AI success, how you can leverage new tools, and when and where to use them for best effect. Register here

Digital Marketing Summit

February 13, 2020,London – There are many new digital marketing trends and strategies that are evolving in the current high-tech era and businesses now need to use them to succeed in their efforts. The key is to stay on top of the trends and figure out what is the best for your business today. What was worked for you in a previous year may not work this year as new trends continuously keep on emerging. Register here

TSAM 2020

March 10, 2020, London – TSAM is the leading event in the asset management community, focusing on challenges, opportunities and trends in the middle and back office The Summit for asset management (TSAM) delivers unparalleled industry networking, alongside thought-provoking topics and future-driven content. Register here

Features

Kurtosys – EU rule change bolsters need for fast, localized fund website platforms

Fund managers have welcomed European Union regulations allowing them to replace in-country presence with local websites. The move could help managers reduce costs, increase competition, and spread the use of electronic platforms for international distribution. This regulatory change will transform the way Ucits funds are marketed in the EU and while it will take some doing to change the way existing funds operate, the benefits far outweigh the effort. Read more

Opinion

Paul Das – The Changing Face Of Asset Management – Trust in a Digital World

Trust in financial institutions has been eaten away at in the last decade or so since the financial crisis – people are no longer blindly prepared to accept what a relationship manager may tell them, or to invest money without being very clued up about where they are putting it. And, because of the enormity of data available on the internet, they no longer have to – anyone can do their own homework on where to invest. Read more

MarketingWeek – A marketer’s guide to achieving the ‘total customer experience’ in 2020

Today’s savvy consumers have much more control than they did just a few short years ago, largely due to concerns over privacy and choice. They are exercising control over their own data, the content they want to consume, the experience platforms they prefer to use, and the brands they wish to interact with on a daily basis.. Understanding consumers and personalising every touchpoint will make the difference between success and failure for brands in 2020. Read more

Resource

The ProFundCom Guide To Effective Thought Leadership Content – Whitepaper

Thought leadership is something of a buzzword in fund marketing circles at present. It is seen as a way into the hearts and minds of investors that other forms of marketing simply can’t match. And this is with good reason, as thought leadership is unusual in that it actually provides a useful opinion on a subject, so is far more likely to be seen – and shared – than other marketing material. Download whitepaper here.

 

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