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Are Gaps In Reporting Hurting Your Ability To Raise AuM?
When new tech enters any sector, you often end up with the five-stage experience known as the ‘hype cycle’. Here’s […]
Blog / White Papers
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The ProFundCom Guide To Social And Digital Media Compliance
What is social media and digital media? In terms of compliance that is a difficult question to answer, as regulatory […]
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What Can The John Lewis Christmas Ads Teach You About Fund Marketing
The hugely successful John Lewis Christmas TV ads are a real event – something that is increasingly rare in these […]
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The Month in Digital Marketing for Finance – November 2019
The ProFundCom team have curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
Blog
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How The Rise Of The ‘Digital Native’ Investor Is Impacting The Fund Marketing Sector
A generational shift is taking place in the investment sector. Older investors are rapidly giving way to a younger generation […]
Blog / Product
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ProFundCom Product & Service Notification 28th November 2019
As a user of the ProFundCom platform, we want to notify you that there have been some changes to the […]
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Is It Important To Illustrate By Example In Fund Marketing?
Illustrating by example is vital in marketing – as showing how good a product or service is – rather than […]
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How To Use Corporate Social Responsibility As Part Of Your Fund Marketing
Corporate Social Responsibility (CSR) is more important than ever, as investors increasingly want to see that firms are putting something […]
Blog / Product
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ProFundCom Product & Service Notification 20th November 2019
As a user of the ProFundCom platform, we want to notify you that there have been some changes to the […]
Blog
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Can Event Sponsorship Help Your Fund Marketing?
The answer to this question would seem to be yes, as so many fund companies sponsor events – sporting and […]
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How ProFundCom Clients Are Using CRM And Digital Marketing To Raise AuM
This is the summary from the ProFundCom webinar “How ProFundCom Clients Are Using CRM And Digital Marketing To Raise AuM” […]
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What Can The Meerkats Ad Campaign Teach You About Fund Marketing?
The comparethemarkets.com campaign featuring a fictional meerkat family is one of the biggest marketing successes of recent times. And it […]
Blog / White Papers
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How You Can Use Marketing Psychology To Boost Assets Under Management
The aim of marketing is very simple – it is to persuade your audience to do what you want them […]
Blog / White Papers
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Five New Marketing Trends That Will Help You Boost AuM
In fund marketing, it is all too easy to become wrapped up in the day to day business of the […]