Can Automation Cut Costs In The Fund Marketing Sector?

Published: 28 January, 2020

The simple answer to this question is yes, as fund marketing au­tomation has the potential to deliver significant savings across the board.

The chief reason for this is processes that were once manual – such as analysing engagement data – can now be done automatically through AI. This drastically cuts down on labour costs and means that firms can simply and effectively expand without growing their fund marketing team. Also, many firms are bringing all their systems together into one automated CRM, which has significant cost-saving potential – as the fewer systems you have, the less hassle and cost there is in terms of logging on and accessing relevant data.

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