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Blog
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What Is The Most Important Aspect Of Investor-Centric Fund Marketing?
Investor-centric fund marketing means treating each one of your investors as an individual and guiding them through the whole process […]
Blog
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Sentiment Analysis and ProFundCom
Sentiment analysis is the interpretation and classification of emotions (positive, negative and neutral) within text data using text analysis techniques. […]
Blog / Product
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Product & Service Notification 11th July 2020
As a user of the ProFundCom platform, we want to notify you that there have been some changes to the […]
Blog
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Zoom Is Dead – Long Live Email (At Least for Fund Marketing)
A lot’s changed in lockdown. At the start of the year, nobody predicted that going to the shop would soon […]
Blog
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Good News For Fund Marketing Teams – Email Rides Again…
A lot’s changed in lockdown. At the start of the year, nobody predicted that going to the shop would soon […]
Blog / Events
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REPLAY::Is Digital Marketing the New Normal for Hedge Funds?
When travel is restricted or your funds are underperforming does your firm take a more proactive approach to digital marketing? […]
Blog / Events
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REPLAY::ProFundCom Webinar::Five Ways to Raise AuM Using Data Science in Your Digital Marketing
We’ve reached a new era in the digital world – especially if you are working in financial services. The way […]
Blog / Sentiment
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What Is the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in June 2020?
The aim of this service is to help our clients and fellow marketers in finance use the latest AI and […]
Blog
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The Month in Digital Marketing for Finance – July 2020
The ProFundCom team have curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
Blog
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How To Use Fund Marketing Metrics In A Post-COVID World
Your metrics – how you measure success – is a major part of sales and marketing. You must measure your […]
Blog
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How To Use Fund Marketing Reporting In A Post-COVID World
With fund marketing reporting, you must ensure you report on factors that can make a real difference to your sales […]
Blog
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How To Boost Communication Between Fund Marketing And Sales Teams In A Post-COVID World
The entrenched nature of so many sales and marketing teams in the funds sector, where each works as a separate […]
Blog
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Does Personalisation Work In Fund Marketing Emails?
Personalisation can work wonders in fund marketing emails, as it suggests to the recipient the content is exclusively for them. […]