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Our insights will give you information on trends in the industry, white papers, best practices as well as news about ProFundCom.

Blog

How To Use Artificial Intelligence To Improve The Performance Of Your Fund Marketing Campaigns

The key way that artificial intelligence can help improve fund marketing performance, is through its ability to analyse huge amounts […]

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Content / Knowledge

Thought Leadership 101 for Fund Marketers and Fund Managers

Ray Dalio Matthias Knab Patrick Boyle Besides being highly successful in business, these people are known as thought-leaders in the […]

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Blog

How Has The Work From Home Revolution Changed The Fund Marketing Sector?

The work from home revolution has changed the fund marketing sector in one major way – it has illustrated the […]

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Events

REPLAY::Specialised vs Generic: What Do Fund Managers Need to Assess When Evaluating Digital Marketing Platforms?

REPLAY::Specialised vs Generic: What Do Fund Managers Need to Assess When Evaluating Digital Marketing Platforms? Do you go cheap and […]

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Product

ProFundCom Product & Service Notification 23rd May 2021

As a user of the ProFundCom platform, we want to notify you that there have been some changes to the […]

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Blog

Why You Must Look After Existing Investors On Your Fund Website

Your fund website must cater for your existing investors, as well as those who are new to your firm – […]

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Analytics / Knowledge

10 Questions To Answer In Your Fund Marketing Analytics

How is your website performing month on month? How is your social media performing month on month? How is your […]

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Blog

Why Measurement And Improvement Is Vital For Website Lead Generation In Fund Marketing

Your fund website is in effect a marketing campaign, as it’s there to attract leads. So, just as with any […]

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Blog

The Month in Digital Marketing for Finance – May 2021

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]

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Blog / Sentiment

What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in April 2021?

The chart below shows the sentiment across the main financial sectors in April 2021.   The biggest winner in April was […]

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Blog

How To Use Your Website For Effective Fund Marketing

Your website is the most important marketing platform you have. Anyone who wants more information on your fund or your […]

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Blog

Why Is Thought Leadership Content Important On A Fund Website?

Thought leadership content is a vital part of fund marketing, as persuading people to invest is all about building trust. […]

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Blog

How Your Website Can Help You Stand Out From Competing Funds

One of the functions of your website is to encourage prospective investors to choose you over competing funds and companies. […]

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Email Templates / Knowledge

The Outlook 2016 Line Bug

Developing emails can be tough, we know that. We also know that Outlook 2016 is one of the worst culprits for making it […]

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Product

ProFundCom Product & Service Notification 16th April 2021

As a user of the ProFundCom platform, we want to notify you that there have been some changes to the […]

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Blog / Events

REPLAY::4 Key Considerations When Using Creative Design in Fund Marketing

REPLAY::4 Key Considerations When Using Creative Design in Fund Marketing Since the pandemic struck, we’ve been busy helping small and […]

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