What makes it harder is that many funds resist marketing, preferring to stay under the radar. But the rise of digital means that investors are conducting research online and want more transparency.
Funds risk losing out if they don’t have a digital marketing strategy.
The good news is that there are some reasonably ‘quick-fixes’ that funds can undertake to attract new investors.
In this webinar we covered:
• Company narrative/brand strategy
• Website
• Thought-leadership
• LinkedIn
• Online events and calls
