Blog

The Month in Digital Marketing for Finance – September 2022

Published: 4 October, 2022

The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month as well as looking forwards to the month ahead. The team not only look to bring you the best articles for investment managers and hedge funds but also articles, in general, that marketers find useful.

Sentiment Tracking


Post of the Month

ProFundCom – The Seven Practices Of Highly Successful Fund Marketers

Every profession and sector has its leaders – those who blaze a trail that others try and follow. And fund marketing is no different. Some companies and individuals seemingly have the ‘magic touch’ that draws in new investors and encourages existing clients to stay longer and invest more. How do they do it? The truth is there’s no magic about it. Effective fund marketing doesn’t require any particular ability or specialist knowledge. What it does require is an appetite for hard work, having the right tech for the job, and the willingness to follow some fundamental principles that guide success. Read more


Features

Savvy Investor – Investment Content Quarterly: A Special Report for investment marketers

Savvy Investor’s latest Investment Content Quarterly (ICQ) for Q3 2022 provides unique insights and market intelligence viewpoints derived from our data and observations. Designed to help investment marketers better understand content trends and develop their content strategy, this report includes a list of the Top 100 white papers from the Savvy Investor platform and a granular analysis of views and topic popularity. Read more

Marketing Week – Sex, lies and market research: How to get more truthful survey responses

Experiments show there are several effective ways to get research subjects to commit to being truthful, thus making their behaviour claims more reliable. How many sexual partners have you had? Okay, I wouldn’t expect you to divulge that information to a stranger. But would you spill the tea if you were asked as part of a national medical research programme? Perhaps you think you would – but evidence suggests otherwise. The National Survey of Sexual Attitudes and Lifestyle (NATSAL) is conducted by UCL and the London School of Hygiene and Tropical Medicine. In 2010-12, the survey asked over 15,000 heterosexual adults how many partners they’d had. Women reported an average of 8 partners; men reported 12. Read more

Peregrine – The Alts Report 2022

The Alts 50 Report has been created by Peregrine to help clients gain a data-driven understanding of their strategic challenges, provide a roadmap for higher impact marketing in the industry, and showcase how firms can take their brands to the next level to stay competitive in an increasingly contested industry. Read more

White Marble – US Q2 2022 Trends Report: Inflation, Alternatives, ESG & Financial Education

Inflation is front of mind for everyone as it soars past 40-year highs. In our Q2 trends report, we reflect on the ways inflation has impacted the asset management industry and shifted conversations. Issues including environmental, social, and governance (ESG) and portfolio construction have grown, as have conversations on what this means for younger generations. Using the latest research and content available, this report aims to provide you with a holistic overview of the industry and key considerations that marketers can use going into the second half of the year. Read more

 


Resources

Benchmarking

The ProFundCom Digital Marketing Benchmark provides real-time access to all of ProFundCom’s digital marketing data from over the last 15 years, giving users the ability to compare how their marketing campaigns are performing versus sector peers. Further detail of how other organisations are carrying out similar processes and the associated results are also available. The anonymised data is over 10 terabytes in size (which interestingly is the amount of data produced by the Hubble Space Telescope per year!) and will be split into different industry sectors as well as AuM. Access ProFundCom Benchmarking here


Market Sentiment

The chart below shows the sentiment across the main financial sectors in September 2022.

What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in September2022?

 

For more details on this month’s market sentiment, click here


ProFundCom Whitepapers


ProFundCom Free Tools

As a fund marketer, testing your email marketing campaigns on different devices and email clients is one of the most important tasks. Couple that with compliance, avoiding the JUNK folder, and avoiding getting added to blacklists. What most fund marketers have found is that generic mailing platforms just don’t have that ability. Whilst ProFundCom has this built into our platform, we have made this available as a free service if you are a financial marketer. If you provide us with the HTML in the form below we will run the following tests on the email

Instant Previews – Instantly see how your email will appear on over 70 different email clients
Instant Blacklist Report – See whether your sending address is blacklisted on popular domain blacklists
Instant SPAM Check – Rate how likely your email will end up in Junk folders
Instant Compliance – Compare your email’s content against compliance heuristics

If you want to find out how ProFundCom can help you use digital marketing to raise assets schedule a demo here

Find out how ProFundCom can help you

Sign up for a 3 month trial. We’ll help you get going and answer any questions.