How Digital Marketing Technology Can Help You Manage Investor Expectations In The Fund Sector
Today’s investors have higher expectations than ever before, particularly as an increasing number have grown up in a digital age […]
How Often Should You Communicate With Your Prospects In Fund Marketing?
When it comes to communications in fund marketing, the message is quality over quantity – as one well-written, properly […]
How Can Technology Be Used To Improve Marketing Communications With Investors?
Savvy fund marketers are increasingly using technology to find out more about their customers by tracking digital interaction, which produces […]
The Month in Digital Marketing for Finance – March 2020
The ProFundCom team have curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
The EU’s New Digital Strategy And What It Means For Fund Marketing
If you’re in fund marketing, then you need to take note of the European Commission’s wide-ranging new digital strategy. There […]
ProFundCom Releases Digital Marketing Benchmark Service for Asset Managers, Hedge Funds and Wealth Managers
With a continuous focus on developing tools to help financial services marketing teams work more effectively, ProFundCom has further enhanced […]
Should You Use Negative Social Proof In Fund Marketing?
Negative social proof is often used by marketers to persuade people to do something by highlighting how many people are […]
Is It Possible To Use The Certainty Effect In Fund Marketing?
The certainty effect is a principle of marketing psychology that asserts that potential customers are reassured by messages implying zero […]
Create a Responsive Email With Media Queries
Media queries can be used to target certain resolutions or even specific email clients and can replace or work alongside fluid […]
What Should Fund Marketers Do To Appeal To ‘Digital Native’ Investors
Millennials who have grown up immersed in technology – and are often referred to as ‘digital natives’ – are increasingly […]
REPLAY::ProFundCom Webinar::Five Digital Marketing Trends to Raise Assets in 2020
To access the replay from our recent webinar please follow the link below: REPLAY::ProFundCom Webinar::Five Digital Marketing Trends to Raise […]
ProFundCom Product & Service Notification 8th February 2020
Enhanced Tracking Algorithm Section: Analytics and Reporting Description: More and more email servers and email clients are using third party servers […]
The ProFundCom Foundation celebrates with Silibona Educational Trust
The ProFundCom Foundation is delighted to be supporting Silibona Educational Trust In 2016, the Silibona Educational Trust started with a […]
REPLAY::ProFundCom Webinar:: Winners and Losers in Digital Marketing This Decade – Brand, Trust and Data Science
To access the replay from our recent webinar please follow the link below: Winners and Losers in Digital Marketing This […]
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