How To Use Marketing Automation To Get The Most From Your Fund Marketing Content

Marketing automation and good content make a very powerful combination, as you can automate distribution to make sure it reaches the right people at the right time.

One obvious way to do this is through email. Sending out automated messages to prospective investors on your database is the most basic of automations. But you can add to this by tracking engagement, through a platform like ProFundCom. This reveals valuable information, such as what prospects are – and are not – engaging with. You can then run analysis on this data to reveal exact information, such as the attachments they have opened, links clicked on, comments made etc. This information can then be fed into your system to ensure that prospects are being sent content that you know they are interested in. This, in turn, makes them view you in a positive light as a trusted source of quality content, thus making them far more likely to invest with you.