Published: 17 December, 2020

How Important Is The Digital Experience To Millennial Investors?

That question can be answered with one word – very. And how fund marketers address the issue of digital experience will decide who are the winners and losers in the years to come.

The losers will be those that fail to grasp the importance of a quality digital experience to the new generation of millennial investors. These marketing teams stick to what is tried and tested and ignore digital marketing methods, but this will hurt them as the older generation of investors fades way The winners, by contrast, are marketing teams that fully grasp the opportunity presented by digital marketing and realise just how important it is to people. These teams not only understand the importance of digital but are also ready to introduce automation to make all their processes quicker and more efficient through technology that enables a personalised, end-to-end, multichannel digital experience.

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