The pandemic has structurally changed the process and methods of asset raising. Investors don’t travel any more to check out and visit potential managers to invest in. But they still invest: Hedge funds, for example, got estimated net inflows of $13.0bn in 3Q 2020 but $11.2bn (82%) went to funds managing more than $5bn. Mid sized firms experienced a small outflow of $810m, while firms managing less than $1bn received inflows of $2.6bn.
At the same time, investors are starting to realize that this dynamic is not sustainable and that in this new normal they also need to research and consider mid and smaller sized firms.
In Part 1 of the series expert speakers addressed the following issues:
1. Assess & Maximize Your Digital Presence – Matthias Knab
2. From 0 to 1000: Four Steps to a Great Webinar – Don Steinbrugge
3. How To Use Automation and Data Science to Improve Client Engagement and Boost AuM – Paul Das
If you want to find out how ProFundCom can help you use digital marketing to raise assets schedule a demo here