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Blog
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How Can Fund Marketing And Sales Teams Improve Performance Through Shared Metrics?
When you establish a set of shared metrics for both fund marketing and sales teams, you create a situation where […]
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Can Closed Loop Reporting Help To Align Your Fund Marketing And Sales Teams?
Closed loop marketing means that the data and information collected by fund marketing and sales is aligned and made available […]
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The Month in Digital Marketing for Finance – September 2021
The ProFundCom team has curated the best events, opinions, insights and resources relating to digital marketing from the previous month […]
Blog / Sentiment
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What Was the Marketing Sentiment for Asset Managers, Wealth Managers and Hedge Funds in August 2021?
The chart below shows the sentiment across the main financial sectors in August 2021. Investment Management were the biggest losers […]
Blog / Email Templates / Knowledge
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Probably the Best Monthly Email Template…In The World
This is an example of the reasons why fund marketing email templates need to be so different from B2C email […]
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How to Market Your Funds Using SEO
In the digital age, getting found online is a vital part of any company’s marketing efforts – in any sector. […]
Blog / Content / Email Delivery / Knowledge
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How to Adapt to the iOS 15 Email Privacy Changes
Apple has announced a number of email privacy changes in a press release dated June 7, 2021. As a result […]
Blog
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Why Sales And Fund Marketing Teams Must Agree On Lead Definition
It’s vital that both your fund marketing and sales teams agree on what constitutes a hot prospect. Because what may […]
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Who Will Be The Big Winners In The Fund Marketing Sector After The COVID-19 Pandemic? (2021-2025)
The big winners in fund marketing after COVID-19 will be those firms that have used digital communication and marketing most […]
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Should You Create New Fund Marketing Content To Drive Your Cold Leads Strategy
To encourage cold leads to come on board, you absolutely do need new fund marketing content. As, when a lead […]
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Savvy Investor’s Investment Content Quarterly – Q3 2021
Investment Content Quarterly: A Special Report for investment marketers Savvy Investor’s latest Investment Content Quarterly (ICQ) for Q3 2021, provides unique insights and […]
Blog / Events
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REPLAY::3 Ways to Use Your Website for Effective Fund Marketing
REPLAY::3 Ways to Use Your Website for Effective Fund Marketing Your website is the most important marketing platform you have. […]
Blog
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Does The Way You Acquire Fund Marketing Leads Have An Impact On Your Cold Lead Strategy?
The simple answer to this question is yes. Because, if you concentrate on quantity over quality you will end up […]
Blog
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Inspiring Marketing Campaigns for Fund Managers – Simples
More Great Campaigns To Inspire Your Fund Marketing A couple of years ago we wrote a ProFundCom white paper […]