Your website is the most important marketing platform you have. Anyone who wants more information on your fund or organization is likely to head there at some point of the sales process.
And effective website marketing is more important than ever, as the new generation of digitally-connected investors are providing their own financial advice by accessing online content – which has been accelerated by the pandemic.
So, it stands to reason that you should put time and effort into making sure your site creates the best possible image of your firm and your fund. Yet so many companies fail to do this and rely on websites that are outdated, confusing and of little use.
In the webinar we covered:
• Content marketing on your website
• Creating a complete user experience
• SEO – the do’s and dont’s
To access the webinar use the link below:
If you want to find out how ProFundCom can help you use digital marketing to raise assets schedule a demo here