To encourage cold leads to come on board, you absolutely do need new fund marketing content. As, when a lead goes cold, it’s evident they are not interacting with your existing content
So, you need to alter things. That doesn’t mean you have to completely change your email marketing content for all the prospects on your list. If it’s working for most of your prospective investors that would be foolish. But it’s obviously not working for your cold leads, so you need to try some new things. And that means putting them into a ‘cold leads box’ within your CRM, so they get emails specifically designed to spark their interest once again. It may be that this means sending messages that are less complex or long or trying different ways of communicating – video, for example, rather than copy.
If you want to find out how ProFundCom can help you use digital marketing to raise assets schedule a demo here