Published: 3 August, 2021

Does The Way You Acquire Fund Marketing Leads Have An Impact On Your Cold Lead Strategy?

The simple answer to this question is yes. Because, if you concentrate on quantity over quality you will end up with many leads who are simply never going to make it all the way through the sales cycle and who are so cold that they will never respond to your efforts.

To avoid this situation, you need to think carefully about how you acquire leads. First, draw up a client persona, which outlines the characteristics of your ideal investor, then think about the places where they are likely to be found. Your website is an obvious one, but also social media, other investment sites etc etc. And, of course, you need a quality lead magnet, which is relevant to your fund and firm. All this is crucial, as it’s better to get in less leads who are properly targeted, rather than high numbers of prospects who have little intention of investing with you. Get this right and you will not only get a better quality of lead, so sales have more to work with, but the leads that do go cold on you are likely to be people who could respond eventually if you approach them in the right way.

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